Compound interest

A lesser known fact about me is that I have a bachelor’s degree in business administration, and I chose a finance major because of compounding interest.

The idea that you could build your own mountain of shimmering gold coins with your own dollars was interesting, and then inescapable.

But then I took the courses, and the magic was gone — now I feed my Roth IRA every month and it grows without me noticing.

Now as a copywriter, I see the same compounding effect in my work. A new currency that has the same fluidity: emotions, affiliation, status, objections, goals, and decision-making factors. They’re the pennies and dimes traded in the business, sales, and copywriting world.

Just like money could move money, the right words can grow your money pile.

When you invest in solid, well-strategized copy, you’ll start seeing exponential growth. Slowly, and then all at once for years and years after.