Copywriters and marketing stewardship

Copywriters have an obligation rarely talked about in the “hustle dude bro” circles that saturate the marketing industry.

And that’s being good stewards of our craft.

We have a powerful tool at our fingertips — the power to persuade.

You can have the best product in the world, but if your messaging can’t accurately convey why it’s good, you might as well be talking to an empty room with the door shut.

Copywriters stoke the fires of passion, creativity, and transformation that businesses want to broadcast to the world.

We have the power to make customers hand over their wallets with gratitude.

But we can also mislead, lie, and rally for the wrong missions, or the wrong people.

With great power comes great responsibility. Copywriters who check themselves and write for the good of the business AND the customer are invaluable — the diamonds in the rough.