Elevate and experience

Elevate, experience, embody, unlock, discover, dive into…

What do all of these have in common?

Ding ding! Yep, you guessed it! These are all words that pop up everywhere in AI-generated copy.

People forget that AI scrapes data from human work, and most writing on the internet is average at best.

If you try to use AI to write a mission statement for a luxury brand, I’d bet all the money in my pocket that it’ll spit a word salad that uses “elevate” at least twice.

And when you’re a luxury brand, do you really want copy and messaging that uses average word choice?

Or would you rather have custom, bespoke messaging with rooted in creativity and unexpected possibilities — all the things AI could never hope to achieve?