Jump ship

There’s just some parts of your business that shouldn’t be discussed on a podcast.

Specifically, if you’re contemplating whether or not to cancel your podcast show… don’t hem and haw about to your podcast listeners!

Sure, podcast effectiveness can’t be measured like other marketing channels and the financial obligation can be a strain if you aren’t ready for the burden.

But just make the decision yourself and act on it.

Don’t plant the seed in their minds that you’re already wrapping things up by making claims too soon.

And for goodness sake, don’t tell your listeners they’re part of the reason why you’re closing down the show!

It’s an immediate warning flag for listers to jump ship, and then it becomes a self-fulfilling prophecy at that point.

Go ahead an be “authentic” on your podcast if that’s what you think your listeners want.

And then make provisions for when you look around to see no one is following behind you.