Ads

Project: Black Friday Sale Facebook Ad

Client: Ever Aster

Audience: Demographics are women ages 25-65 with upper-middle-class income interested in jewelry, online holiday shopping, and fashion.

This audience loves the spirit of giving, holiday cheer, and finding specific gifts personalized for their loved ones.

Challenge: We needed to help these consumers find jewelry that fits many people’s tastes during the holiday rush and that’s also meaningful and heartfelt.

They are familiar with the types of products my client sells (elegant, timeless, and meaningful jewelry), but not the specific store.

Solution: The tone of the ad was decided to be excited, promotional, and sincere. I focused on the deeper benefit of consumers getting more time to spend with their loved ones during the holiday season.

When they buy from my client’s store, they have peace of mind knowing that every single recipient who receives a custom charm jewelry gift will feel loved, seen, and celebrated by the gift giver, which leads to a deeper connection between the giver and recipient.

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