Project: (SPEC) Vinebox Monthly Subscription Email
Project: National Book Lover’s Day Campaign for “The Grape Detective” Monthly Subscription Box (SPEC)
Client: Vinebox is a monthly wine subscription company that delivers themed wine-tasting experiences right to subscribers’ doors. With its cheeky, warm, and clever brand voice, Vinebox offers curated wine selections paired with interactive elements to make every box memorable.
Results: This spec email nails Vinebox’s warm and witty tone while by blending intrigue, clever copy, and a playful theme. The email entices readers to hit "Order Now" and solve the mystery for themselves.
(Click photo to expand)
Solution: The copy invites readers to uncork a wine-tasting mystery with their Grape Detective box, complete with a fun game that turns each glass into a flavor-filled puzzle. Teasing flavors like oak and pineapple sparks curiosity while positioning the box as a must-have experience.
Audience: Book lovers, game enthusiasts, and wine fans who value cozy nights in. These are people who enjoy clever language, engaging themes, and unique experiences they can share with friends or savor solo.
Challenge: Vinebox’s monthly subscription emails need to stay fresh and exciting without feeling repetitive. For August, the challenge was to craft a campaign that captured the curiosity of readers while spotlighting the wine-tasting game and its mystery theme.