Support this kick starter
Today I’m researching how to fundraise for nonprofit spec work, and here’s what I’m learning about the art of begging for money.
Don’t call it begging. Use language that invokes reciprocity like partner, support, and sponsor.
The most well-funded kick starters used affirmative messaging that inspired hope and action after the initial donation. If you’re unsure about what you will accomplish after the fundraiser, your prospective donors will turn away.
Personalized, heartwarming stories do a much better job with connecting donors to the cause than just about everything else.