Project: (SPEC) Kensington Cat and Dog Home About Page
Client: (SPEC) About Page
Results: An about page designed to get more monthly donors signing up to save local rescues.
Audience: Men and women aged over 50, often business owners or recently retired.
They are animal lovers, have at least one dog or cat, and have kept pets most of their lives. They’re unable to take in any other animal at the moment, so they support non-profit work instead.
Challenge: Kensington Cat and Dog Home have just relaunched their website and wish to increase the number of people who make regular monthly donations.
The real problem is that animals sitting in a home is a sad thought. How do you make sad puppies and kitties feel empowering to retirees who ight feel helpless with the state of animals down on their luck?
Solution: Their main benefit to supporting the Kensington Cat and Dog home is rehabilitating and rehoming sick and abandoned animals. The power is in their hands, so focusing on the outcome is key here. I studied the best Kickstarter campaigns to understand how they empower their customers with reciprocity and applied those frameworks here.
This new and improved Kensington Cat and Dog Home about page is warm, inviting, lively, and full of hope! There’s no way someone could resist these cutie pies, and the copy brings out the wholesome success stories the ideal client wants to support!
